THINK DIFFERENTLY. BUILD WHAT MATTERS.
Books, ideas and practical learning for people building a business, a body of work or a new chapter in their lives.
I'm Chris Batten. I write about human capability, purposeful action, business, resilience and what becomes possible when we learn to think differently about ourselves.
My work is designed to do more than leave you with an interesting thought. It is intended to help you see something differently—and then do something with it.
Sometimes The First Thing That Needs To Change Is How We See Things.
You may be capable of far more than you currently recognise.
Most of us do not lack ideas, experience or ability. What we often lack is the clarity, confidence or momentum to use them fully. A different way of thinking can change the decisions we make, the opportunities we recognise and the action we are willing to take. My work is designed to help you see things through different eyes—and then act on your new perspective.
Where Should You Begin?
Three ideas sit at the heart of my work.
Think Differently
The way we see ourselves and interpret our circumstances influences the decisions we make, the opportunities we recognise and the action we are prepared to take.
Sometimes progress begins not by doing more, but by seeing something differently.
Build What Matters
Ideas, knowledge and experience become valuable when we turn them into something useful.
Whether you are building a business, a book, a body of work or a new chapter in your life, the aim is not simply to stay busy. It is to create something that genuinely matters to you and to the people you want to help.
Keep Moving
Meaningful progress is rarely straightforward.
Resilience is not about pretending difficulties do not affect us. It is about recovering, adapting and finding the belief and momentum to take the next useful step.
Featured Books.
Start With A Book
A book gives us the space to stop, reconsider what we believe and explore an idea more deeply.
My books are written to make important ideas clear, practical and useful. Each is intended to help you see something differently—and decide what you will do next.
Get Seen. Get Trusted. Get Paid.
A practical business guide
You can be exceptionally good at what you do and still remain overlooked.
Get Seen. Get Trusted. Get Paid. explores how to turn your experience and expertise into clearer messages, useful content and a more purposeful journey towards becoming a customer.
It will help you understand how to:
Make your expertise easier to recognise
Communicate why your work matters
Build trust before the sales conversation
Give interested people a clearer next step
Marketing Hub.
Reinvent the way you think about your website
Most business websites present information. Far fewer actively help people move from interest to understanding, trust and action.
Marketing Hub introduces a different way of thinking about your website—not as a static online brochure, but as the centre of a connected marketing system.
Discover how books, articles, landing pages, offers, email and follow-up can work together to create a clearer route towards enquiry and sales.
Bounce.
The story of resilience
Resilience is not about avoiding difficulty or pretending that setbacks do not affect us. It is about what happens next.
Bounce? explores our ability to absorb an impact, make sense of what has happened and find the belief and momentum to move forward again.
It is a book about adversity, recovery and the choices that influence whether we remain where we have fallen—or begin to rise.
Explore The Business Buddy Library
Discover more books exploring business, sales, purpose, capability, resilience and turning ideas into action.
New ideas are already taking shape.
Join the reader list for extracts, behind-the-scenes development and early access to forthcoming books.
Micro Books
Small Books. Big Shifts.
Not every useful idea needs two hundred pages.
A micro-book takes one important subject, removes the unnecessary padding and gives you something clear, practical and useful.
It is designed to be read quickly, considered properly and put to work.
One focussed idea
Each micro-book concentrates on one question, problem or capability rather than attempting to cover everything.
Plain-English thinking
Complexity does no make an idea more valuable. The aim is to make important thinking easier to understand and use.
A practical next step
Every book should leave you with more than information. It should help you decide what to do next.
SALES FUNNEL SUPERPOWER 1.01
A clearer journey can turn more interest into action.
A sales funnel is more than a sequence of pages and emails. It is how you guide people from initial interest towards trust, confidence and action.
This short, practical introduction shows you how to create a clearer customer journey that helps more of the right people choose to buy.
Label: Available Now
COPYWRITING IS SUPERPOWER 1.02
Stronger words can change what happens next.
Copywriting is not simply about writing advertisements. It is the ability to attract attention, communicate value and give people a reason to act.
Copywriting Is Superpower 1.02 is a short, practical introduction to using words more purposefully in your business and marketing.
Label: Available Now
Books help you to think differently . The Studio helps you put it to work.
The Studio is where ideas become practical. Explore focused learning, useful tools, workshops and conversations designed to help you turn what you have learned into meaningful action.
Learn — Short, focused learning built around a useful outcome.
Apply — Practical tools and guidance that help turn ideas into action.
Develop — Workshops and conversations for people ready to go further.
MEET CHRIS
THE THINKING BEHIND THE BOOKS
I’m Chris Batten. I write about human capability, purposeful action, business, resilience and what becomes possible when we learn to think differently about ourselves.
My perspective has been shaped by experience—military service, leadership, building and selling businesses, overcoming setbacks and starting again. I don’t write from a distance. I turn lessons tested in real life into ideas that can be useful in yours.
My aim is simple: to help you see something differently—and then do something with it.
WRITER · BUSINESS BUILDER · MENTOR
LATEST THINKING
Ideas Worth Thinking About
Articles, observations and practical ideas about human capability, business, resilience and what becomes possible when we learn to see things differently.
Your Content isn't failing, it's just missing a map
A plain-English content system for UK & US micro-businesses to turn posts into leads—without burnout. Includes a 30-min weekly plan. ...more
Content Creation ,Copywriting
April 28, 2026•5 min read
Follow-Up System for Micro Businesses (7 Touches)
Turn warm leads into sales with a simple 7-touch follow-up system. Scripts, timing, and a no-pushy approach for UK & US micro-businesses. ...more
Micro-Learning ,Purple Pirate Community &Sales Tips
April 24, 2026•5 min read
A No Pressure Sales System for Micro Business Owners
A simple, no-pressure sales system for micro-business owners who hate selling. Learn how to start conversations, build trust, follow up confidently, and win clients on LinkedIn or Facebook—without fee... ...more
Micro-Learning
March 24, 2026•4 min read
Micro-Business Marketing: Get Seen. Get Trusted. Get Paid
Free eBook for micro business owners: simple, practical marketing ideas to help you get seen, build trust, and win more customers—without jargon or overwhelm. DM “Get Seen”, and I’ll send you a copy +... ...more
Content Creation ,Copywriting &Micro-Learning
February 03, 2026•5 min read
Content Creation That Works
New Content creation for start‑ups doesn’t need a big budget. Discover a simple, low‑cost content system for business start-up marketing and see how The Business Buddy Library helps you attract leads ... ...more
Content Creation ,Micro-Learning
November 24, 2025•8 min read
Where Micro Businesses Become Purple Pirates
Unlock real support, resources, and community with The Business Buddy Library. Join the Purple Pirates and take your micro-business further—risk-free. Discover more and see why you belong with us! ...more
Micro-Learning ,Purple Pirate Community
November 10, 2025•2 min read
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KEEP THINKING DIFFERENTLY
Join my readers’ list for new writing, book releases, practical learning and occasional ideas designed to help you see something differently—and then do something with it.
Books, ideas and practical learning to help you think differently and build what matters.
© 2026 Chris Batten. All Rights Reserved.
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