Practical Books for People Serious About Business & Personal Growth.
Studio Books brings together Chris Batten’s practical books and guides on marketing, funnels, copywriting, confidence, leadership, business clarity and personal growth.
Two Books That Change How You Think About Websites and Marketing
The Marketing Hub Framework
To change the way you think about your Website
Reinvent the way you think about your Website. You don’t necessarily need an entirely new website. What you need is a different way of thinking about the role your website plays in your business. I call it the Marketing Hub.
This book is for anyone prepared to think differently about what a website can, and should, do for a business. It is for those who want to challenge convention, use their imagination and explore better ways to connect with the people they hope to serve. Better still, it is for those who, like me, don’t believe there is a box to think outside in the first place. There is only imagination, desire and drive, supported by a willingness to question what everyone else takes for granted.
Too many businesses restrict their growth by working within boundaries established by other people. They build the kind of website they believe a business is supposed to have, fill it with the information they think visitors expect to see and then wait for something to happen. But a website can be much more than an online brochure.
The Foundation Of The Marketing Hub Concept
A practical guide for turning your expertise into attention, trust and customers.
You may have considerable experience, provide an excellent service and care deeply about the people you help. None of that automatically means the right people will find you, understand you or feel ready to buy from you. That is the problem this book is designed to address.
Marketing is often presented as a collection of platforms, tactics and trends. Post more frequently. Make more videos. Build a bigger following. Learn the
latest software. Try another advertising campaign. Some of those things can be useful, but activity alone does not create progress. Being busy with marketing
is not the same as building a clear route from attention to action.
This revised Studio edition has been organised around clear principles. Each part has a distinct purpose, but the three parts belong together. Visibility creates an opportunity. Trust gives that opportunity meaning. A clear offer and next step
allow it to become commercially valuable.
More Studio Books & Guides
Bounce - The Story of Resilience
A practical and personal guide to resilience, confidence and staying steady when business or life gets difficult.
Copywriting is Superpower 1.02
Full of practical content creation tips to help you become more visible, build trust and create a stronger route to paid work.
Sales Funnel - Superpower 1.01
A practical guide to all you need to know about landing pages, sales funnels and creating a clearer route from interest to action.
Books help you think. The Studio helps you build.
The books are designed to give you practical ideas you can use in your own time. If you want ongoing support, practical Labs and a place to keep shaping those ideas into action, the Studio is the next step.
Browse by Topic
Studio Books covers practical areas of business and personal development — from clearer messaging to better routes to market. Explore the books by the topic that matters most to you right now.
Marketing and Visibility
Books and guides to help you become more visible, build trust and create a clearer route to paid work.
Funnels and Landing Pages
Practical resources for shaping landing pages, lead journeys, sales funnels and routes from interest to action.
Copywriting and Content
Guides to help you explain your value more clearly, write with purpose and create useful content that supports your business.
Mindset and Emotional Intelligence
Books that help you stay steady, build confidence and keep moving when business or life becomes challenging.
Leadership and Personal Growth
Resources for improving self-management, communication, focus and the way you lead yourself or others.
Business Clarity
Guides to help you make sense of your ideas, sharpen your offer and turn useful thinking into practical action.
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